Brand presentation Nordman
Nordman is a brand created in 2004, designed to accompany drivers on every journey with consistent reliability. Its guiding principle, expressed by the slogan “Tires for Your Direction”, reflects a desire to deliver confidence, control and peace of mind, whatever the external conditions.
The brand is built on four essential principles: proven technology, dependable grip, optimised driving comfort and acknowledged durability. These foundations guide the development of its products, engineered to provide stable road-holding, continuous safety and accessible quality.
Nordman targets drivers seeking a balance between performance, wear resistance and value for money. Its positioning is based on simplicity, robustness and a concrete response to motorists’ needs, enabling them to move forward with confidence in all situations.
