The FORCELAND brand originates from an initiative launched by Allen, who has been passionate about the tyre industry since 2000. He turned his vision into reality by founding a company in 2007 and subsequently partnering with a German plant to strengthen its R&D, production and distribution capabilities.
As it has grown, FORCELAND has set up production sites in China, Thailand and Germany, together with an active international sales network. The brand offers a wide range of tyres, from ultra-high-performance patterns to light off-road tyres (A/T, M/T, R/T), all engineered to meet diverse requirements for performance and durability.
In 2024, FORCELAND introduced its “ONE TYRE TWO LIVES” initiative as part of its Carbon Reduction Tyres (CRT). This innovative process is based on retreading tyres at its German facilities, significantly reducing raw-material consumption, CO₂ emissions, energy use and waste.
Tyres produced through this programme can be configured as summer, winter or all-season versions, with certified performance and a considerably lower environmental impact. Through this, FORCELAND strengthens its position as a global supplier, combining performance, affordability and a commitment to more sustainable mobility.
