The Giti brand, with over 70 years of experience in the tyre industry, is recognised for its resilience and consistency in a highly competitive and constantly evolving market. Giti Tire has the necessary resources to ensure its future growth, thanks to a business platform that fully integrates its global manufacturing and R&D activities, along with its innovative sales, marketing, and distribution channels.
The quality and consistency of Giti products depend on the attention paid to every employee, every facility, and every activity. This is why the company focuses on three key areas: high-quality production and innovation, enabling employee innovation and growth, and being a responsible corporate partner.
- Reliable products: Giti is committed to providing reliable performance and premium quality.
- Innovation: Giti brings innovative and creative ideas to continuously improve its trusted brands.
- Quality service: Giti listens to its customers and strives to meet or exceed their needs and expectations in a service-focused environment.
- Growth: Giti encourages personal growth through training, skills development, and career advancement opportunities.
- Sustainability: Giti aims for sustainable growth while being mindful of its responsibility to the environment and the people who live in it.
Giti Tire integrates five state-of-the-art R&D and testing centres worldwide, with a focus on the constant advancement of product technology. Giti’s technology centres, strategically located in the United States, Germany, the United Kingdom, China, and Indonesia, efficiently meet local-specific needs in a timely manner to ensure the rapid availability and suitability of its new products for the respective regions.
Giti’s strategic focus on the development of computer-aided design tools, materials and compound technologies, and tyre-vehicle interaction performance simulations also meets the rigorous requirements of global car manufacturers, with a particular emphasis on wet grip, low rolling resistance, and dynamic handling balance. This includes advanced testing machines used by very few other tyre manufacturers.
