The MOMO tyre brand was founded in 1964 by the Italian racing driver Gianpiero Moretti. In 2008, it was acquired by three Cisneros brothers, Andres, Henrique and Eduardo, who have a profound understanding of the brand and a passion for racing. Under this new leadership, MOMO has not only preserved its rich heritage, but has also maintained a strong connection with a diverse automotive enthusiast community.
MOMO remains involved in grassroots motorsports and drifting, while supporting those who have a passion for heritage European vehicles, classic American cars, and both professional and amateur racing. The company sells a wide range of products for the automotive market.
MOMO’s headquarters is still located in Milan, Italy, and its North American operations are based in Kansas City, MO.
MOMO’s philosophy has always focused on providing a superior product by combining safety and performance with an optimal level of craftsmanship and innovative designs. Moreover, the reputation of this Italian brand is also reinforced by a pioneering marketing and communication strategy that has prevailed throughout the company’s evolution.
Today, building on its fifty years of history filled with epic battles on the track, memorable victories, and products that have made their mark on the automotive market, MOMO offers an innovative range of high-performance tyres, designed and produced using the most advanced technologies.
The composition and structure of each MOMO tyre model have been devised to optimise the three most crucial factors for every use:
- Grip on wet roads
- Rolling resistance
- Noise
Each MOMO tyre is designed to ensure the best grip in all conditions, while offering low rolling resistance and a low noise level. This combination positively impacts driving comfort, vehicle handling and braking distance, providing a superior driving experience.
The use of silica in MOMO tyre compounds improves rolling resistance, as it is a stiffer material than carbon black, thereby reducing fuel consumption. Tyres using silica are considered “green” because they enable fuel savings through low rolling resistance.
