Alliance is a recognised tyre brand, part of the ATG group alongside Galaxy and Primex. Founded in Israel in 1950, it is now under the aegis of the Japanese Yokohama group, which acquired ATG in 2016.
Alliance offers a range of over 1,000 specialised products. Each tyre is carefully designed, incorporating the latest technologies. The brand is committed to maximising its customers’ profits by focusing on innovation and cutting-edge technology. It provides a wide range of sizes and models, allowing every user to find the tyre that best meets their needs.
With a rich heritage of over 70 years, Alliance is a leading name in the commercial tyre sector. Through continuous innovation and advanced research, Alliance regularly delivers top-tier products designed to optimise productivity in various applications. With state-of-the-art manufacturing facilities and robust research capabilities, Alliance has earned a reputation for offering a comprehensive portfolio of value-focused agricultural tyres, catering to diverse needs, making it the preferred choice for customers worldwide.
Alliance strives to provide its customers with the highest quality tyres, the lowest cost of ownership, and the greatest convenience. Its goal is to be the most agile, entrepreneurial, and customer-centric tyre company in the world, and to rank among the top three players in the global ‘off-the-road’ tyre segment.
