Cooper Tire & Rubber Company is a world-renowned brand, recognised for its over a century of expertise in the design, manufacturing, and marketing of tyres. This American company, founded in 1914, stands out for the performance and durability of its products.
The brand offers a comprehensive and varied range of tyres suitable for passenger vehicles, 4x4s, SUVs, and commercial vehicles. The quality of its tyres has enabled it to become a partner of numerous automotive competitions and events. For example, Cooper Tire was selected as the exclusive tyre supplier for the FIA World and European Rallycross Championships until 2023.
Cooper Tire & Rubber Company was founded by two brothers-in-law, John F. Schaefer and Claude E. Hart, who began by producing tyre patches, tyre cement and tyre repair kits. In 1926, Ira J. Cooper developed the “Cooper Creed,” a company philosophy focused on delivering “good products, fair play, and a square deal.” This vision continues to inspire the company today.
Safety is a priority for Cooper. With this in mind, the brand launched “Tread Wisely,” a philanthropic programme aimed at raising awareness among young drivers about road safety and tyre maintenance. More than 200 Cooper employees take part in this programme, which includes tyre safety demonstrations in schools and at special events, as well as a mobile app and an active presence on social media.
