Exclusive Bridgestone technology for the development of tires that can measure and visualize the behavior of the tire contact surface under real driving conditions. Previously, tire development involved conducting simulations, building prototypes, and using laboratory measurements as well as real vehicle tests to verify performance. ULTIMAT EYE™ reproduces in the laboratory high-speed driving conditions equivalent to those of a real vehicle, allowing the visualization of the tire contact surface behavior. In addition to previous real vehicle tests, this allows for high-precision analysis and performance verification on a solid scientific basis. Using technology designed to develop tires for the most demanding car and motorcycle races in the world, the measurement and analysis equipment can withstand speeds of up to 400 km/h and tilt angles of up to 60 degrees.