The Ceat tyre brand was founded in Italy in 1924. After the Second World War, Ceat’s leaders decided to invest heavily in India. Today, Ceat is a benchmark brand in the Indian market. It is owned by the Pirelli group, which guarantees the high quality of its products.
Present in over 110 countries, Ceat is one of the leading tyre brands in India and the flagship company of the RPG group. Its mission is to contribute to a world that moves safely and intelligently. Ceat offers world-class products and services.
Ceat’s business operations span multiple continents, with 9 geographic clusters and 7 regional offices located in Brazil, Dubai, Germany, India, Indonesia, Nepal and the Philippines, ensuring comprehensive global coverage.
Ceat exports its products to more than 130 countries, with manufacturing facilities in India and distribution centres in various international markets. The company focuses on sustainable innovation, developing technologies to reduce its carbon footprint and enhance the energy efficiency of its products.
- High-performance tyre technology (HP): Ceat has developed a range of high-performance tyres for passenger cars, offering better grip, improved wet and dry performance, and reduced noise. HP tyres are designed to provide more stable handling and a longer service life.
- Green tyre technology: Ceat focuses on sustainability and green innovation. Ceat tyres are manufactured using materials and processes that reduce their carbon footprint. Ceat has introduced so-called “green” tyres, which are more fuel-efficient and generate less pollution during production and use.
- Radial tyre technology: Ceat is one of the pioneers of radial tyres, offering better wear resistance, stability and smoother riding. These tyres are more durable and often used for commercial vehicles, heavy trucks and off-road applications.
- Run-Flat Tyres: Ceat has also developed “Run-Flat” tyres that enable continued driving even after a puncture, over a certain distance and at a certain speed. This provides drivers with greater safety and convenience in the event of tyre failure.
Ceat has launched low rolling resistance tyres to reduce vehicles’ fuel consumption. These tyres are designed to deliver better energy efficiency and are used in both commercial and personal vehicles.
